Authors and Social Media

Author´s and social media – One can´t really live without the other.

When an author starts out the first thing they need is to become a public figure. And what better way to become a name ( with or without a face) than on social media? There is no better way because, believe it or not… Social media is where half of the magic happens. Social media is, also, where an unimaginable amount of people spend a lot of their time.

And when an author is great at mingling with the common foot folk then social media is a blessing.

But have you ever stopped to think for a second about what exactly happens behind the scene´s? Does an author have to use all social media available for exposure? What does an author have to do in order to become known? Question after question….

The ugly truth is- Author´s cannot avoid social media. It´s nearly impossible. If they do try to avoid any social platform then there´s a high chance no one besides family and friends will ever get to read an author´s work.

Here are a few of the many places where author´s can hang out:







Personal Blog





There isn´t really an end to the profitable social media list. With time, each social media site will celebrate their highs and suffer from lows but that still doesn´t change the fact that they´re still necessary. Author´s need to be where the crowd is, right?

But, where, exactly, is the crowd?

I don´t have an aswer for that question. Rumor has it that it completely depends on the genre. Some say it´s better for a paranormal author to spend all their free time on Facebook, and others say Twitter is the place to be for romance writers.

Many authors swear on Instagram being fully Fantasy, Young Adult/New Adult…..

But that´s just absurd because

  1. There hasn´t been an actual study done on the topic.
  2. Social Media platforms are not bound to genres / books. They´re for everyone.

No one and nothing can support that rumor because it´s different for everyone. Every author, every reader has their own thoughts on what works where.

There´s no true formula on which social platform´s the best.

There are a few author superheroes that make us believe they have it all figured out, though. Maybe they do know a few tricks on how to work social platforms. Maybe they develop 8 arms when the moon hits it´s peak. ( Okay, okay. That was unnecessary. But I often can´t help what pops into my mind.)

Unless an author has a wonderful team of minions who´re willing to help, there´s no way an author is able to be everywhere, at the same time. Aside from the miracle worker authors- I´ve noticed not all authors use every platform available. They use what works for them the most.

Some authors focus on Facebook and Twitter. Some work the Instagram, Tumblr and Pinterest mill.

Some even go through the efforts over at Youtube and upload book trailers, reading sessions, etc. Writers have become creative in alot of ways and it´s often really cool to witness.

My verdict on what social media is the best for authors is:

Everywhere! Meaning: Every platform is a good place for a writer because it doesn´t depend on where the most people are- It depends on which platform an author feels most comfortable with.

If Facebook works for an author- great.

Twitter? Sure!

Instagram? I´m on board with that.

The key isn´t to chase after the crowd. Author´s aren´t door to door salesmen. The key is getting the crowd´s attention.

Which brings me to my next point:

When a writer has their prefered social media platform where they´ve already grown roots.. It´s not wise to think all the work is done. Especially when the love gushing over a certain book has died down ( a painful fact author´s have to come to terms with ).

When the hype is gone, the fan base will cool down. Only a selected few hardcore book activists will stay. What then? Is it time for an author to move on and write something new? Perhaps it´s a better idea to stick with one book and find other ways to promote it? Maybe find more hardcore book activists?

This is where social media can be an author´s best friend.



Every platform is filled with book lovers from all corners of the book world. But what a few aren´t aware of is that Facebook and Co. are also filled with book clubs, book / author groups that offer wonderful extra´s for author´s and readers. Book people like to hide in groups where they can share their latest reads with fellow readers.

Let´s say the hype for an author´s book has died down. Comments slow down. Likes vanish. All the people who have been super supportive have disappeared into thin air. ( Don´t believe it doesn´t happen. It does. Every. Damn. Time. ) It´s a crucial moment. Even devastating because an author depends on likes, follows, shares, etc. Once the interaction slows or stops it can make authors doubt themselves and their abilities.

When that happens it´s time to take the next step. It doesn´t matter which step. It´s the action that matters. Preferably immediately.  If an author doesn´t take matters into their own hands then no one else will.

No matter how many blogs support a writer with posts and graphic quotes or honorable mentions…. Blogs and fans don´t own the author´s work, therefore, their hands are tied.

Of course, there are author´s who depend on blogs and fans to do all the dirty work promotion but that´s a different bedtime story for another night.

Author´s who want exposure and want their names to stay in people´s minds need to stay in the picture.

You cannot imagine how often I´ve seen certain books on social media. Sometimes it´s annoying when I see the same book over and over again ( especially after I´ve read it ) But that´s not the point. It´s the fact that the book is still around… even a year after publication date. Why is that?

Because author´s use their tools. They don´t fully rely on others to get the job done. They´re always on the look-out for new groups and games they can participate in so they can introduce their book to new readers. They collide with other authors.

They make it look like they never sleep.

It all ALWAYS boils down to the same point. Work the self-marketing mill as if it were your religion.

Social media is a warped place but it CAN be very useful for authors if they use their platforms well.

Get to know your social platforms. Learn to use them.


NOTE: This doesn´t just apply to authors. This article can be very helpful for book bloggers as well.



12 Things You can Use As Bookmarks

Bookmarks. One of those things you can´t live with or without.

Normally, a bookmark is made out of a simple strip of card, used to mark a page in a book so a reader knows where he/she left off. But bookmarks come in all materials, shapes and sizes, these days.

All you have to do is spend some quality time on Instagram and you can find tons, if not more, Insta-feeds from super creative people who make gorgeous, personalized bookmarks or you can do what I usually do * hides face in shame *: Use whatever is close by as a bookmark.

Seriously- I feel slightly ashamed of my bookmark substitutes. I´m 35. I should have figured out by now that toilet paper isn´t the right choice to mark a page but I still do it. I spend so much time on Etsy that I could easily order a few of those fab page markers.

It wasn´t until I decided to dust off my bookshelves when I noticed I had all sorts of weird objects sticking between book pages. I mean- I knew I used toilet paper. But the rest? * snorts * Totally slipped my mind that I used anything flat and within my reach. As I emptied my books I collected some awkward treasures ( including chocolate someone hid behind my books. But that´s a story for a different time).

WP bookmarks

  1. A bookmark. I have hundreds of bookmarks. If I could only remember where they all are.

2. Piece Of Ribbon. As a mom of 2 girls I have all sorts of glittery girly stuff flying around the house, even ribbons. You can never know when you need to work one into a braid or give a newly wrapped gift the last touch.  A piece of ribbon can also be used as a bookmark!

3. Photos. The large rectangular object on the top of the pic is a photo ( turned facedown due to privacy reasons). I can´t, by all that´s fluffy and pink, remember when I used that as a bookmark.

4.  Toilet Paper & Kleenex. This is no surprise to any reader. You take your book with you to the bathroom. It´s normal. I have a stack of books right next to my towels.. But when you don´t want to put your book down, not even when nature calls, you take your book with you. That´s just how it works. Toilet paper has more than one function! Kleenex is just as great. Lol.

5. Hair Accessories. I must have been super desperate to use a bobby pin, a rubber band and a hair clip as bookmarks.

6. Post-It Notes / Strips. Those are my favorite and I usually use them when I´m not in that much of a hurry. Since I have them sticking all over my house I just walk by and grab the closest one and stick it in my book.

7. Chewing Gum Wrapper. Not totally unusual or uncommon for me to find gum wraps in my books. I chew a lot of gum, day and night. And I don´t just take a piece out and chew it for hours…. No. I´m a 5-at-a-time kind of girl. I found lots of gum wrappers on bookshelf cleaning day.

8. Receipts. I usually throw receipts right away because they´re unwanted evidence * howling with laughter *. There are a few times I do keep them but they always end up as a bookmark substitute.

9. Clothes Pin. You could pay me and I still wouldn´t be able to remember the moment when I used that. Whatever possessed me to use a clothes pin? It´s not even practical. Just as useless as the chocolate I found hidden behind my books.

10. Pocket Calendar. It was laying on the table. It was either that or use a pen to mark the page I was at.

11. Triangle Ruler. Yeah. The girls leave their stuff on the table and mommy uses it as a bookmark and blames the poor kids for losing her stuff ( parental fail at it´s finest. The shame is unbearable ).

12. Paperclip. Useful in so many ways. For me, a paperclip is like a swiss knife. Always have one in my pocket and purse and you can use it for everything, especially as a bookmark.


My advice for fellow book addicts? Use real bookmarks. That´s what they´re there for. It´s the sole purpose for a bookmark to be wedged between pages. Don´t be like me. Don´t use whatever you can get ahold of.

Speaking of bookmarks…. Here´s a shout out to some amazing creative Insta-people who make wonderful decorative bookmarks that´ll make your reading experience lots more enjoyable!

Page Break – Etsy ShopInstagram

Enchanted Bookmarks – Etsy ShopInstagram

Our Bookmarks – Etsy ShopInstagram


Do you have any bookmark substitutes you like to use? Let me know! ❤

Much Love,

Morgana xx